Building long term sustainable businesses that show growth and profitability are the primary goals of every business. Customer experience plays a huge role in achieving all three. In today’s multi-channel environment, customers expect a consistent and positive brand experience across all mediums if they are to remain loyal. Engaging your customer at every step of their…
Choosing customers – Cupcakes, Snape and a 2*2 framework
In my career, I’ve closely worked with and managed all kinds of clients. Some gaveus that vital push, helping us become who we are. Some challenged our belief systems and shaped our worldview. Many became lifelong friends and many more became LinkedIn contacts. Choosing right customers and having a framework to distill this art can be…
How to SCORE and Win Big in a Critical Meeting
There are times when we as consultants or developers find ourselves in a critical meeting which has a material impact on either the prospects of your company or your own career. In a design session or a pre-sales meeting, the aim is to have a meaningful conversation, but we don’t necessarily always get to the…