Reverse innovation or trickle-up innovation is an innovation seen or used first in the developing world, before spreading to the industrialized world. The term was popularized by Dartmouth professors Vijay Govindarajan and Chris Trimble and GE’s Jeffrey R. Immelt. Subsequently, Vijay Govindarajan and Chris Trimble published the book Reverse Innovation. However, time has changed after…
Anatomy of digital transformation
Customers have multiple options to choose from and what sets you apart is the experience you provide them during each interaction they have with your brand. According to a recent survey, 63% of companies have seen an improvement in customer satisfaction following a digital transformation in their business. So the question of the hour is:…
HOW TO: Manage people at different stages of their careers
From my experience in managing people over the years, I have found that it requires different styles and varying triggers to manage and motivate people from different age groups or stages in their careers. I like to divide people into the groups based on stages in their careers and age groups – where age is…